Warning first: This is going to be a long read.
I've been into marketing professionally for the last 20 years. In the last 10 years i have specialized into creating concepts for websites. I have customers who want to sell products through the website (some of these enterprises are well known around the world) and i have customers who want to sell an image/brand over the website (mostly sport clubs, and single sport professionals - one of them is a well known golfer). I don't tell you that to be a smartass - but more to make you know that my following post is based on professional knowledge and experience.
Customer base: The most important thing for every product in the world. The bigger, the better.
Perfect Golf was purchased around 12.000 times so far (I have read that number here in the forum). Is that much? It's a good start i would say for a niche game. But if you compare it to really successful games .... it is not that much. So if i were PP my first and most important goal would be to push this number up to at least 50.000 units sold. With a price policy and a business model which isn't aligned too maximize profit at release but more aligned to maximize the customer base without making too many losses financially in this process.
Know your customers/ Know your target group
When you look at the lobby, 100 people online simultaniously is seldom reached.
When you look at the tournament fields over at OGT there are probably no more than 400 registered players. Even when we assume that we can increase that number when official tournaments by Perfect Parallel are starting i would say that maybe 1000 of 12.000 customers would take part.
What does that mean: It means that around 11.000 customers don't play online or in online tournaments. They play offline.
Conclusion: A vast majority have not that much interest in online multiplayer, online tournaments, country clubs etc.
Know the products of your competitors and identify where your product is better and where it is worse (take public perception into account)
Comparison:
Golf ball physics and swing mechanic: Even though some little things have still to be looked at, PG is better than EAs game and TGC. And it is not even close. Huge plus for PG and should be the main point marketing the game.
Graphics: I like the natural look of PG. But i would say that the majority of gamers and probably the majority of gaming sites that will ultimately rate PG and compare it with other games will say that the graphics of the other games are superior (more flashy, more detailed in textures). Graphics are an important thing to many gamers - so this could hinder sales.
Modes of play: Sure, PG has a lot of different modes. But what does it bring to an offline gamer? I can play 18 holes .... an that's it. EA has an career mode (although it's not good), TGC has a season mode (although it is horrible). But so far and at release PG probably has nothing.
Courses: TGC has an abundance ... for free. The quality is another story. EA doesn't have many but they have it licensed with tournament buildings/atmosphere. PG so far has 10.
The season pass business model suggests that the customer doesn't get any more than that without paying extra (be it by the season pass or by DLC). Don't expect the big gaming sites to not point that out.
Conclusion: If it is true, that the majority of customers is more into offline gaming: What would they want to have? They would want to have a mode that is more than just playing 18 holes on the same courses again and again. And of course they would like to play on more different courses. Is it smart to force them to pay 4,99 $ per month just to get access to these courses? Knowing that they are not very interested in the other things the season pass has? Or would it be smarter to maybe charge 0,99 $ for every course download of user made courses and maybe more for licensed courses.
The next potential 20.000 to 30.000 customers have to be persuaded to buy PG. And the package right now is: At least 19.99 $ to get the game. And then 60 $ a year to get more courses to play on. All this hoping that a good career mode is in the pipeline - cause this is a important game mode for the majority of gamers.
Please don't get me wrong. I love PG, i love the dedication and passion of Mike and Andrew for the game. But i would say that the business model they envision is not for the better for them and consequently for us hardcore fans of the game neither. The business model imho hinders the growth of the customer base - which is a business decision you should never, never ever make as a company.